The Writer's Guide to...by Zoe Lea

The Writer's Guide to...by Zoe Lea

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The Writer's Guide to...by Zoe Lea
The Writer's Guide to...by Zoe Lea
Shout out to the person who deletes 99% of emails without opening them

Shout out to the person who deletes 99% of emails without opening them

10 content ideas for writers that will skyrocket your reach

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Zoe Lea
May 31, 2024
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The Writer's Guide to...by Zoe Lea
The Writer's Guide to...by Zoe Lea
Shout out to the person who deletes 99% of emails without opening them
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Hello love!

How’s your week going?
Can you believe it’s June tomorrow, half way through the year and all that, and WHERE IS THE SUN?
The photo above was taken in the ten minutes that it decided to stop raining, because I don’t know where in the world you’re reading this, but here in the Lake District in the UK it is positively autumn like.

Thank goodness I’m escaping to warmer climates soon! How about you? Got any good plans for the summer? And do they include content planning your social media? (Insert hysterically laughing emoji here)

With the news that Instagram revealed that ‘shares’ are more important than follower count, likes or comments, it’s got everyone rethinking and reworking their approach to Insta.

So here is your friendly reminder to - stop counting followers!

I can’t tell you enough that it’s a vanity metric and no reflection of, well, anything really. And I’m pleased that Mosseri has admitted as much. So this post is all about what is important on Insta - send rates. SHARES, and ten brilliant post ideas that will ensure just that. They also have the added benefit of being super easy to create.

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