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Monday Muse #22 - How to write headlines and CTAs that are irresistible to your readers

Photo by Let's go Together on Unsplash

Hello sunshine!

I say that because we’ve had the sunniest of days here lately with a great forecast for the rest of the week. Annnnnd it’s half-term which is a small miracle itself because we all know as soon as the kids are off, it tends to rain!

So lots of stuff planned, lots of stuff I need to tell you about, and this email to send you.

This is probably the most important email of the mini-course about writing for Substack, because this is what will make people read it.

It’s all about the headline.

The subject line that pops up in your email and makes people want to read what’s next. The headline that visitors see when they scroll on your page and click on it to read the full article.

It’s the most important part of your post.

Just like the hook is the most important part to any of your TikTok’s or Reels, the headline on your written posts serves the same function:

To get people engaged.

Your headline has one job, and that’s to get people to read the next line. To make them open the email, or the Substack, and get them to continue to read.

And yep, I’m sharing an easy way to do it. A method that makes sure the right people will click, scroll and share. Wanna know what it is?

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