3 Smart Moves for Authors on Substack

Quick wins to increase book sales

Sometimes the simplest solutions are staring us in the face.

It’s the second week of January, and I’ve been immersed in #thewritersjanuary, experimenting, observing, and learning from the platforms we use to connect with our lovely readers.

Are you doing it too?
Let me know how you’re finding it if you are, I’d really love to know.

Last week, I talked about how Threads has been unexpectedly great for growth, while Instagram engagement has risen, despite follower loss. LinkedIn has been a surprise, as has Substack Notes.

And TikTok? Oh my days, TikTok! What’s it like over there?

It’s reminds me like the chaotic hour at the end of a sale, with everyone scrambling to grab their followers by shouting what platforms they’ll be moving to and where they’ll be.

I personally will not be starting again on RedNote or Lemon8.

I plan to wait and see how it all pans out before knee-jerking to learning a whole other platform that may or may not also get banned.

I asked my private Facebook group what their plans were about TikTok, and the whole social media scene in general, the responses were unanimous:

Refresh websites.

Build and push email lists.

Focus on platforms where we actually own our content.

Enter Substack, the unsung hero for authors.

Unlike other platforms, Substack lets you own your email list and your content. Better yet, it actively works to push your writing to new audiences.

So, if you’re an author on Substack, here are 3 easy wins to boost visibility, sell more books, and build your community, including a free template that you can repurpose elsewhere: